Privacy Policy

Black Hill Landscaping 

Effective Date: 23rd Feb, 2026

1. Introduction & Scope 

Black Hill Landscaping (“we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you: 

• Visit our website at blackhilllandscaping.com (the “Site”) 

• Submit a contact form, service request, or other inquiry 

• Communicate with us by phone, email, or other means 

• Interact with our business listings, including Google Business Profile 

• Receive marketing communications from us 

This policy applies to all information collected through the channels listed above. By using our Site or providing us with your information, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the practices described here, please do not use our Site or provide us with your personal information. 

Black Hill Landscaping is a landscaping company located in White Settlement, Texas, serving the greater Fort Worth area. We are committed to handling your data responsibly and transparently. 

2. Information We Collect 

2.1 Personal Information You Provide 

We collect personal information that you voluntarily provide to us, including: 

• Contact Information: Your name, phone number, email address, and mailing or property address when you submit a contact form or service request. 

• Service Request Details: Property address, project descriptions, scope of work, photos, and any other details you share about landscaping services you are interested in. 

• Communication Records: The content of emails, phone conversations, and messages you send to us. 

• Review Content: Your name and the text of reviews you leave on our Google Business Profile or other platforms. 

• Employment Inquiries: Information you provide when applying for a position, such as your resume, work history, and contact details. 

2.2 Information Collected Automatically 

When you visit our Site, certain technical information is collected automatically through cookies and similar technologies: 

• Device and Browser Information: IP address, browser type and version, operating system, device type (desktop, mobile, tablet), and screen resolution. 

• Usage Data: Pages visited, time spent on each page, links clicked, referring and exit pages, and the date and time of your visit. 

• Referral Sources: How you arrived at our Site (e.g., search engine, social media, direct link, or advertisement). 

• Location Data: General geographic location inferred from your IP address (city or region level; we do not collect precise GPS data through the Site). 

2.3 Information from Third-Party Sources 

We may receive limited information about you from third-party services we use, including: 

• Google Ads: Information about ad clicks and interactions that led you to our Site. 

• WhatConverts: Call source data and form submission attribution tied to advertising campaigns (see Section 5 for details on call tracking). 

• Google Analytics: Aggregated and anonymized website usage data. 

3. How We Use Your Information 

We use the information we collect for the following purposes: 

3.1 Service Delivery 

• To respond to your inquiries and service requests 

• To provide estimates, schedule work, and deliver landscaping services 

• To communicate with you about your projects, appointments, and account 

3.2 Communication 

• To send you appointment confirmations, service updates, and follow-ups 

• To respond to your questions, comments, and feedback 

• To request reviews after completed services 

3.3 Marketing 

• To send you promotional emails, newsletters, or special offers (only with your consent or where permitted by law) 

• To deliver targeted advertising through platforms such as Google Ads 

• To create remarketing audiences to show relevant ads to previous Site visitors 

3.4 Analytics and Improvement 

• To understand how visitors use our Site and identify areas for improvement 

• To measure the effectiveness of our advertising campaigns 

• To track which marketing channels drive inquiries and leads 

• To improve our services, content, and user experience 

3.5 Business Operations 

• To manage our customer relationships and maintain business records 

• To process payments and maintain financial records 

• To train staff and improve service quality (including through review of call recordings, when applicable) 

3.6 Legal Compliance 

• To comply with applicable laws, regulations, and legal processes 

• To protect our rights, property, and safety, and the rights, property, and safety of others 

• To enforce our terms of service and other agreements 

4. Cookies & Tracking Technologies 

4.1 What Are Cookies? 

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, understand usage patterns, and improve your experience. Other tracking technologies, such as pixels and scripts, serve similar purposes. 

4.2 Cookies and Tools We Use 

We use the following cookies and tracking technologies on our Site: 

4.3 Types of Cookies 

• Strictly Necessary Cookies: Required for our Site to function (e.g., WordPress session cookies). These cannot be disabled without affecting site functionality. 

• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics). These collect aggregated, anonymized data. 

• Advertising Cookies: Used to deliver relevant ads and measure ad performance (e.g., Google Ads remarketing cookies). These may track your browsing activity across websites. 

4.4 How to Manage or Opt Out of Cookies 

You have several options for managing cookies: 

• Browser Settings: Most web browsers allow you to block or delete cookies through your browser settings. Note that blocking all cookies may affect your ability to use certain features of our Site. 

• Google Analytics Opt-Out: You can install the Google Analytics Opt-Out Browser Add-On to prevent Google Analytics from collecting your data. 

• Google Ads Personalization: You can manage your Google ad preferences or opt out of personalized ads at Google Ad Settings. 

• Network Advertising Initiative: Visit optout.networkadvertising.org to opt out of interest-based advertising from participating companies. 

• Do Not Track: Our Site does not currently respond to “Do Not Track” browser signals. However, you may use the opt-out methods described above. 

5. Call Tracking Disclosure 

Black Hill Landscaping uses WhatConverts, a call tracking and lead attribution service, to understand how customers find us and to improve our marketing efforts. 

What This Means for You 

• Tracking Numbers: When you call us, you may be calling a tracking phone number that forwards to our business line. This allows us to identify how you found us (e.g., through a Google search, advertisement, or our website). 

• Data Collected: WhatConverts records the source of the call (e.g., the advertising campaign or webpage), call duration, and the phone number you called from. 

• Call Recording: Calls may be recorded for quality assurance and staff training purposes. If call recording is active, you will be notified at the beginning of the call. 

• Data Use: Call tracking data is used solely for marketing attribution, service quality improvement, and business operations. We do not sell call data to third parties. 

If you have questions about our call tracking practices or wish to request deletion of call data associated with your phone number, please contact us using the information in Section 16. 

6. How We Share Your Information 

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. 

We may share your information in the following limited circumstances: 

6.1 Service Providers 

We share information with trusted third-party companies that help us operate our business and serve you, including: 

• Website hosting and maintenance (WordPress / hosting provider) 

• Email services (Microsoft 365) 

• Analytics and advertising (Google Analytics, Google Ads) 

• Call tracking and lead attribution (WhatConverts) 

• Email marketing (Mailchimp, when active) 

• Business management (Aspire, when active) 

These service providers are contractually obligated to use your information only for the specific services they provide to us and to protect your data in accordance with applicable law. 

6.2 Legal Requirements 

We may disclose your information if required to do so by law, or in the good-faith belief that such action is necessary to: 

• Comply with a legal obligation, court order, or subpoena 

• Protect and defend the rights, property, or safety of Black Hill Landscaping, our customers, or the public 

• Investigate potential violations of our terms of service 

6.3 Business Transfers 

If Black Hill Landscaping is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information. 

6.4 With Your Consent 

We may share your information for purposes not listed above if we obtain your explicit consent. 

7. Data Security 

We take reasonable and appropriate measures to protect your personal information from unauthorized access, alteration, disclosure, and destruction. Our security practices include: 

• Encryption: Data transmitted through our Site is protected using SSL/TLS encryption (HTTPS). 

• Access Controls: Access to personal information is restricted to authorized personnel who need it to perform their job duties. 

• Secure Storage: Personal data is stored on secure systems with appropriate technical safeguards. 

• Regular Backups: We maintain regular backups of business data to prevent loss. 

• Vendor Security: We select third-party service providers that maintain appropriate security standards. 

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to implementing and maintaining reasonable safeguards. 

8. Data Retention 

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. 

General Retention Guidelines 

• Customer and Service Records: We retain records of service requests, estimates, contracts, and communications for a minimum of three (3) years after the completion of services, or longer as required for warranty, legal, or tax purposes. 

• Marketing Data: If you subscribe to our email list, we retain your contact information until you unsubscribe or request deletion. 

• Website Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely for trend analysis. Individual user data collected through Google Analytics is subject to Google’s data retention settings (currently configured for the default retention period). 

• Call Tracking Data: Call records and recordings (if applicable) are retained according to WhatConverts’ retention policies and our internal records management schedule, typically not exceeding two (2) years. 

• Job Application Data: Retained for up to one (1) year after the position is filled, unless you consent to longer retention for future opportunities. 

When personal information is no longer needed, we will securely delete or anonymize it. If deletion is not immediately possible (for example, because data is stored in a backup archive), we will securely isolate the information and refrain from further processing until deletion is feasible. 

9. Your Rights 

Regardless of where you live, we believe you should have control over your personal information. You have the following rights: 

• Right to Access: You may request a copy of the personal information we hold about you. 

• Right to Correction: You may request that we correct inaccurate or incomplete personal information. 

• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., data we are required to retain for tax or legal purposes). 

• Right to Opt Out of Marketing: You may opt out of receiving marketing emails at any time by clicking the “unsubscribe” link in any marketing email, or by contacting us directly. Please note that opting out of marketing emails does not affect transactional or service-related communications. 

• Right to Withdraw Consent: Where we rely on your consent to process your data, you may withdraw that consent at any time. 

How to Exercise Your Rights 

To submit a request, please contact us using the information in Section 16. We will respond to your request within thirty (30) days. We may ask you to verify your identity before fulfilling your request. There is no charge for exercising these rights. 

10. Texas Residents 

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (effective July 1, 2024) and other Texas laws, including: 

• Right to Know: You have the right to confirm whether we are processing your personal data and to access that data. 

• Right to Correct: You have the right to correct inaccuracies in your personal data. 

• Right to Delete: You have the right to request deletion of your personal data. 

• Right to Data Portability: You have the right to obtain a copy of your personal data in a portable, readily usable format. 

• Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. 

We do not sell your personal data. We do use targeted advertising through Google Ads. You may opt out of targeted advertising using the methods described in Section 4.4. 

To exercise any of these rights, please contact us using the information in Section 16. If we decline your request, you have the right to appeal our decision by contacting us with the subject line “Privacy Rights Appeal.” If your appeal is denied, you may contact the Texas Attorney General. 

11. California Residents — CCPA 

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA): 

11.1 Right to Know 

You have the right to request that we disclose: 

• The categories of personal information we have collected about you 

• The specific pieces of personal information we have collected about you 

• The categories of sources from which your personal information was collected 

• The business or commercial purpose for collecting your personal information 

• The categories of third parties with whom we share your personal information 

11.2 Right to Delete 

You have the right to request that we delete the personal information we have collected about you, subject to certain exceptions allowed by law. 

11.3 Right to Opt Out of Sale or Sharing 

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising as defined under the CPRA. If our practices change in the future, we will update this policy and provide a “Do Not Sell or Share My Personal Information” link on our Site. 

11.4 Right to Non-Discrimination 

We will not discriminate against you for exercising your CCPA rights. We will not deny you services, charge you different prices, or provide a different level of service because you exercised your privacy rights. 

11.5 Exercising Your Rights 

California residents may submit requests by contacting us using the information in Section 16. We will verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf, provided the agent has your written permission and can verify their identity. 

We will respond to verified requests within forty-five (45) days, as required by the CCPA. If additional time is needed, we will notify you of the extension and the reason for it. 

11.6 Categories of Information Collected 

In the preceding twelve (12) months, we have collected the following categories of personal information: 

12. Children’s Privacy — COPPA Compliance 

Our Site and services are not directed to children under the age of thirteen (13). We do not knowingly collect, use, or disclose personal information from children under 13. Our services are designed for adults who are property owners, property managers, or authorized representatives. 

If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately using the information in Section 16. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records. 

13. Data Breach Notification 

In the event of a data breach involving your personal information, we will comply with all applicable breach notification laws, including the Texas Business & Commerce Code Section 521.053. 

Our Commitment 

• Timely Notification: If a breach of system security results in the unauthorized acquisition of your sensitive personal information, we will notify affected individuals as quickly as possible and without unreasonable delay, consistent with the legitimate needs of law enforcement and any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system. 

• Notification Contents: Our breach notification will include, as applicable: 

• A description of the incident and the type of information involved 

• The approximate date of the breach 

• Steps we are taking in response to the breach 

• Steps you can take to protect yourself 

• Contact information for questions or additional information 

• Notification Method: We will notify affected individuals by written notice sent to the last known address, email notice (if we have a valid email address), or conspicuous posting on our website, as permitted by Texas law. 

• Attorney General Notification: If more than 250 Texas residents are affected by a breach, we will notify the Texas Attorney General as required by law. 

14. Third-Party Links 

Our Site may contain links to third-party websites, services, or platforms that are not operated or controlled by Black Hill Landscaping. These may include links to our social media profiles, review platforms, partner websites, or other resources. 

We are not responsible for the privacy practices, content, or security of any third-party websites. Each third-party website has its own privacy policy, and we encourage you to review those policies before providing any personal information. 

The inclusion of a link on our Site does not imply endorsement of the linked website or its content. 

15. Changes to This Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes: 

• The updated policy will be posted on this page with a new effective date at the top. 

• If the changes are significant, we may provide additional notice, such as a prominent announcement on our Site or an email notification (where we have your email address). 

• Your continued use of our Site after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. 

We encourage you to review this page periodically to stay informed about how we protect your information. 

16. Contact Information 

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please contact us: 

Black Hill Landscaping 

230 S Grants Lane 

White Settlement, TX 76108 

• Phone: (817) 995-0324 

• Email: hello@blackhilltx.com 

• Website: blackhilllandscaping.com 

We will do our best to respond to all privacy-related inquiries within thirty (30) days. 

This Privacy Policy was last updated on 23rd Feb, 2026. 

BLACK HILL LANDSCAPING 
Where Excellence Takes Root